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Where your channels started, what we built together, and what happened next - every number taken straight from the platform analytics.
Your mission was always there: “To see every Muslim family love living Islam.” What was missing was the machine to broadcast it.
Same mission. Same team. Same audience. The only thing that changed is the machine behind it.
Every idea from your team is vetted against the strategy and tracked in a shared ClickUp bank - nothing gets lost in a WhatsApp scroll.
Everything is drafted in Plannable for your review. One tap of approval from your team and it publishes itself - no bottleneck, full visibility of the calendar.
We film the majority of your episodes, then design the look, edit each one, and produce the thumbnails and reels - the whole podcast, handled end to end.
A full performance report every month - the same numbers behind this review - so every decision is made on data, not gut feel.
| Metric | April · before | May · month 1 | June · month 2 | June vs April |
|---|---|---|---|---|
| Posts published | 9 | 44 | 76 | ▲ 8.4× |
| Impressions | 13,602 | 143,203 | 385,026 | ▲ 28× |
| Engagements | 546 | 7,442 | 20,837 | ▲ 38× |
| New followers gained | 31 | 393 | 1,793 | ▲ 58× |
| Engagement ratequality check - held while scaling | 4.0% | 5.2% | 5.4% | ▲ +35% |
The engagement-rate row is the quality proof: reach grew 28× while the share of people interacting went up. Scaling usually dilutes engagement - here it deepened.
When we started, your page had 5,392 followers and was shrinking. Two months later: 6,899 - and it is the same story on every channel.
Figures to the end of June. Open Instagram live in the meeting - it has already moved on.
Your fastest-growing channel, two months running. Twenty-one followers when we pitched in April - and 87K impressions in June alone from a standing start.
TikTok rewards exactly what the machine produces: consistent short-form. This is the channel with the most headroom.
Subscribers are the hardest audience to earn - they commit to long-form. Three full podcast episodes went live in the period, the latest pulling 14.4K views.
YouTube compounds slowest but holds longest. Every episode keeps working after launch.
At April's pace, those two months would have brought roughly 27,000 views.
The machine delivered nineteen times that.
The Family Majlis - real family questions answered by a Shaykh - took every single top-content slot in June (88.6K-view reel included). It is now the monthly anchor everything else builds around.
9 → 44 → 76 posts a month tracked almost perfectly with reach. The machine we built exists to protect that frequency - the calendar never depends on a busy week.
Fastest-growing channel two months running (+227% in June) from just 21 followers when we started. We've shifted more short-form there - the upside per post is the highest of any channel.
Facebook and YouTube get strong reach but slow follows. The fix already in motion: repurpose proven Majlis clips into YouTube Shorts and cross-promote Instagram's winners rather than making everything from scratch.
Niche by nature. The audience was mostly the people who already knew your events, your team or your volunteers - and could afford to attend. Reach stopped at the edge of that circle.
Mothers, fathers and children now come to Family Events to learn, to put their questions to the mashayikh, and - yes - to attend the events too. The content earns the relationship first.
That line assumes nothing improves - no viral month, no event bump, no acceleration. Just the machine running at slightly below its current pace, every month, for a year.
Projection method: ~1,500 new followers a month - below June's actual +1,793. Deliberately conservative, not a promise.
Everything in this review - the system, the content, the numbers - exists to serve one sentence of yours:
“To see every Muslim family love living Islam.”